1900 sq. metres club at Palm Jumeirah’s Golden Mile part of the fitness chain’s regional expansion plans

Dubai – UAE, 25^th November 2015: Fitness First, one of the leading providers, advocate and exponent of fitness solutions as a means of healthy living, has announced the opening of its 33^rd club in the UAE in Palm Jumeirah’s Golden Mile, boosting its regional count to an assortment of 50 Mixed, Men-only and Ladies-only clubs.

The new mixed platinum club spanning 1900 square metres is part of Fitness First Middle East’s aggressive regional expansion plans and follows close on the heels of the opening of a similar club at Vision Towers in Business Bay.

George Flooks, COO at Fitness First Middle East said, “Apart from self-discipline and commitment, regular exercise complemented with a suitable nutrition plan to help achieve individual fitness goals, can go a long way in improving the overall health standards of the community. This is the basis of our newly launched brand identity and we are extremely happy with the opening of this club as it caters to the huge demand for high quality fitness and wellness solutions from communities in and around the area.”

The expansive facility offering its members platinum facilities will also feature a huge group exercise, spinning, and multipurpose studios, Core Juice Bar, the revolutionary multi-functional Synergy 360 training system and well equipped freestyle range of products such as Battle Ropes, TiYRs, Bulgarian Bags, Slam Balls, Core Bags, VIPRs and TRX frames. The club will also feature an extensive range of cardio equipment, free weights and plate loaded equipment as well as the new Insignia line of upper and lower body strength machines from Life Fitness. The club also boasts of an extensive dedicated outdoor functional training area for workouts and group trainings classes. The club will host a range of new exclusive group exercise classes including Freestyle Group Training (FGT), a combination of three-dimensional training movements that will challenge your muscles to move you in the way nature intended and Fit 4:15, a fun and energetic High Intensity Interval Training (HIIT) class guaranteed to burn calories. The club also offers individual nutritional consultations and tailor-made meal plans to Fitness First members and non-members through its service Nutrition by Fitness First.

Members can opt for personal training by world-class, internationally certified fitness instructors and trainers, and also take advantage of luxurious changing rooms with saunas and a relaxation area, and the exclusive indoor members lounge with wireless internet and complimentary drinks.

George said, “The awareness and demand for comprehensive wellness solutions is tremendous in Golden Mile, Palm Jumeirah and it is home to a key target community for us, and we are extremely glad to have established presence there.”

About Fitness First:

Fitness First Middle East is one of the world’s leading health and fitness chain, a franchise owned and operated under license by Landmark Group. Fitness First has over 63 clubs across 50 locations in the Middle East located in the UAE, Bahrain, Qatar, Saudi Arabia, Kuwait and Jordan, which includes facilities divided into Mixed clubs, Ladies only clubs and Male only clubs. We offer world-class amenities    including best in class equipment, free group exercise classes, Personal Training by internationally accredited fitness professionals and the latest innovation in the fitness industry.

Fitness First’s pipeline for the region includes branches at Sama Mall, Al Agaila - Kuwait and Juffair Mall in Bahrain. Fitness First is committed to provide members with easy access to fitness through establishing new clubs across the Middle East.

Fitness First is also proud to bring the latest innovation in the fitness industry to its members including XFit, Swing Yoga, TUFF, Queenax, Lifescape, BILT, PurMotion, MYZONE and many more.

Fitness First has been awarded Winner of Retail Middle East’s award for 'Most Admired Retailer - Leisure' in 2013, Best in Woman's Fitness by Mother Baby and Child Awards, and Best Fitness Class/Centre by Ahlan Awards 2014. Fitness First was also voted to first position in the ‘Favourite Fitness Clubs’ category in the What’s On Dubai Awards 2014. Fitness First Mirdif City Centre was also awarded the Best UAE Facility of the year at the 2014 Fit Awards.

Fitness First is a global brand that originated in the UK. Backed by an experience of over 17 years, the fitness chain has grown into a network of over 380 clubs and 1.0 million members globally in more than 15 countries worldwide.