Bottega Verde, one of Italy’s leading Natural Skincare and Cosmetics brand recently launched its Flagship store at City Centre Deira amongst much celebration! The store inauguration was done by the Chairman of Apparel Group, Mr. Nilesh Ved and Vice-Chairperson, Mrs. Sima Ved along with the Bottega Verde principles.

The launch included a LIVE Demonstration from the Bottega Verde Skincare Cosmetologist, Makeup Tutorials, Fresh Flower Giveaways and an embodied version of Lady Bottega Verde herself. The media and customers were given a tour of the store, educating them on their beauty needs and providing them beauty solutions from Bottega Verde. The store concept revolves primarily around the customer, with the aim of providing a refreshing shopping experience that allows them to breathe in the natural Tuscan origins and take home a piece of Italy with them.

Bottega Verde is a leading Italian mono-brand retail chain that specializes in the production and distribution of Skincare, Fragrances and Cosmetics made with highly natural ingredients. The brand started out as a herbalist’s shop in 1972 in Pienza, Italy, in the heart of the truest, most natural region of Tuscany.

Since then the brand has undergone aggressive product evolution and expansion plans, with a growing presence in more than 25 countries in 4 continents. In the GCC, the brand is under leading global fashion and lifestyle retailer Apparel Group, with a retail footprint across UAE, KSA, Bahrain, Oman and Qatar within the GCC.

About Apparel Group

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through 55 international brands that it represents over 1250 stores spread over four continents and employing 12,000 multicultural staff. The Dubai-based multi-retail conglomerate that began with just one brand in 1999 is now aiming to have 1500 stores by end 2016.

Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter markets such as Iraq, Egypt and the broader African continent. Apparel Group operates brands from around the world originating from USA, Canada, Europe, Asia and includes leading names such as Tommy Hilfiger, Aldo, Nine west, Skechers, Aeropostale, The Children’s Place, Tim Hortons, Charles & Keith to name a few. The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman, Nilesh Ved, who has taken the company from strength to strength since its inception 17 years ago. www.appareluae.com